Here at MIKIKI we set out to create an underwear brand that encourages you to choose happiness… to JOIE DE VIVRE! We aim to do this by making the giving, receiving and choosing your underwear the joy it is meant to be!

Here at MIKIKI we believe that:

… Joie de Vivre is about being and feeling like the best version of yourself;

… Joie de Vivre is about living a life without limits:  where you sort that experience, where you are impulsive and where you live a life fully;

… Joie de Vivre is about living your life with purpose and choosing happiness every day of your life.  

Since putting on your MIKIKI underwear is one of the first things you do each day, we want to encourage you to choose happiness when you choose your MIKIKI underwear from your drawer.


Here at MIKIKI we aim to inspire each of you to find happiness in everything you do… to Joie De Vivre!

Every part of the MIKIKI experience is designed to put a smile on your face. . . from when we design all our MIKIKI underwear, to when you choose your MIKIKI underwear online, to when we individually wrap each of your chosen KIKI’s, to when we package these in our beautifully designed MIKIKI boxes, to when your MIKIKI box drops on your doormat and to when you open your MIKIKI underwear in the morning with your breaky!

And finally… when you choose your MIKIKI underwear from your drawer each morning. 

We want you to enjoy MIKIKI underwear as much as we do.

So, GO ON… choose happiness, Joie De Vivre and spoil, seduce or surprise yourself or that special someone with MIKIKI underwear!

Each and every one of you matters and we want you to feel the joy of life every day.

We are SO SO grateful and appreciative of your support and proud of you for being the best version of you!

WHat we Believe in

We Believe, Together, we can contribute to making our world a better place. It is SO important to us that you understand exactly what we believe in and how TOGETHER we can have a positive impact on our society, community and environment!


We encourage each other. There is nothing that makes us happier than supporting others in their own endeavours and encouraging everyone to JOIE DE VIVRE!


We encourage inclusivity and diversity in everything we do! Giving back to communities that are less fortunate than us is SO SO important to us!


Our environment is SO SO precious and, we aim to do everything we can to ensure we encourage a sustainable way of living!

We do this through:

by using recycled boxboard coming from sustainable forests;

wrapping all of our underwear in acid-free, recycled, tissue paper which is ecologically sound and environmentally friendly; and

only ever using the most ethical ribbon available to date.

If we have to use plastic in the form of bags, we only ever use bags manufactured from recycled polythene. 

We are always looking to find new ways of ensuring that our clothing is provided in the most ethically and environmentally friendly ways.

Our sourcing and supply chain is of utmost importance to us since we understand the impact our sourcing and supply chain has on our precious environment and to ensuring ethical trading.